“Competition makes us faster, collaboration makes us stronger.
~Fyrefly~
Business Strategy
A clear organisational strategy with strong employee engagement places your purpose at the core of your business, your staff at the heart change and builds a strong connection with your customers.
Cinetique uses a responsive strategy mapping tool to clarify your company’s objectives and build a business-wide action plan. Articulating the ‘why’ your business is here has never been more important; it builds shareholder value, employee engagement and customer commitment.
Our strategic planning process can be scaled from an organisation-wide project to a business unit approach. This includes an audit to understand your company’s capacity to execute. Cinetique can work with you to project manage implementation or mentor managers throughout the execution process.
Brand Positioning
Strong brands not only deliver value, they hold a compelling meaning that enables customers to connect their needs with your brand. This is the essence of differentiation.
Cinetique fuses your business strategy with market insights and creativity to shape the positioning of your corporate identity, portfolio or product brand. Connecting your brand’s purpose, with its values; clearly positioning the brand in your market, then defining its personality and customer experience, builds the framework for your new brand architecture.
Our brand transformation process enables you to reimagine the character and tone of your brand; to establish market relevance and differentiation.
Sustainability Focus
The construction, infrastructure and interiors markets are moving rapidly toward a more sustainable future. Sustainability rating tools communicate each project’s commitment to reducing the social, environmental and economic impacts of our built environment.
Cinetique works with suppliers and manufacturers as they embark on a sustainability pathway. Not sure where to start? Sustainability is mulit-layered and complex, It’s truly a ‘walk the talk’ business-wide commitment. We work with you to develop a roadmap that’s specific to your business. Using our sustainability framework, we help you clarify the first steps, develop an action plan and set priorities, then define the stages of your business development into the sustainability sector.
” Success doesn’t just happen. It’s planned for.
~Anon~
Market Assessments
Brands are business assets that create future value. Truly understanding your markets is the first step toward building a value proposition that delivers tangible benefits to your customers’ experience.
Understanding the current and potential value of your business is critical, particularly in times of economic uncertainty, in rapidly changing market conditions or when considering strategy transformation such as company acquisition or portfolio management.
Does your business need to assess each market’s value and volume potential? To build a business case for new market categories, product development, brand extension, repositioning or divestiture? Cinetique’s market assessments integrate stakeholder engagement, industry and economic forecasts, analytics, and emerging trends to identify market potential. Market assessment outcomes may be workshopped at executive management or Board level.
Customer Mapping
B2B customer buying processes involve multiple channels and numerous interactions with your business. How you connect across these touchpoints creates your unique value proposition.
Knowing your customer needs throughout their buying journey increases satisfaction, reduces churn and builds a stronger relationship. Your brand experience involves how you communicate with your customer during each interaction and how you build connections between each customer touchpoint; physical or digital. It’s an integrated, multi-layered approach and its core purpose is to optimise your customer’s experience.
Cinetique’s customer mapping system blends internal knowledge with customer research to map the decision making and purchasing processes of your key customer groups. The mapping process identifies opportunities to exceed expectations and build a unique brand experience that drives product demand and customer loyalty.
Workshop Facilitation
Employee engagement is critical to the success of any organisational change, product innovation, brand repositioning or new market development. It is essential for sustained business growth.
When people are placed at the heart of change, when they embrace change as a participant rather than an audience member, you can achieve quantum shifts within a business. All services provided by Cinetique require input from cross-functional teams within your organisation to extract the true gems of information; those insights that can add another dimension to the original idea.
Workshopping is a crucial component of the work we do. We offer this as a stand-alone service if you need a facilitator to extract the inherent knowledge of your team; to explore a new business direction, a project or product concept.