Business & Brand Strategies

Established 2008

Specialising in the construction, interiors and infrastructure sectors. 

Our Purpose

Australia’s construction and infrastructure sectors generate around $360 billion in revenue each year or 9% of GDP. It is a significant market with specific needs. We work with manufacturers and suppliers to transform their businesses and brands. Using analytics, competitor intelligence and customer insights, we reposition brands for growth, stimulate business innovation and position companies for the increasing sustainability requirements of this market.

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cinetique purpose

Our Expertise

    
Business Strategy

Review the external landscape and strategic drivers of your business to create a roadmap for market responsiveness, innovation and growth.

    
Brand Positioning

Define your value proposition and brand identity to establish a clear market position. Leverage your point-of-difference for a competitive advantage.

    
Sustainability Focus

Develop a company-wide commitment to sustainability via innovation, transparency, cultural change, social connectedness and brand positioning.

    
Market Assessments

Integrate customer insights, competitor intelligence and supply chain acumen with internal data analysis to inform strategic decisions.

    
Customer Mapping

Understand the changing dynamics of your customers’ decision-making process (how they research and purchase products) to develop a customer experience that engages and exceeds expectations.

    
Workshop Facilitation

Use proven frameworks to facilitate workshops, extracting market knowledge and customer intelligence from your team to drive strategy, execution and innovation practices.

Our Insights

Australia’s forecast construction outlook for the commercial sector, post-COVID is difficult to predict with Victoria still in lockdown and the availability of a vaccine, to be advised. The construction sector directly and indirectly employs around 1.6 million people in Australia. Read more

Thinking of pursuing a sustainability strategy within your business, but don’t know where to start? Manufacturers and suppliers to the construction, interiors and infrastructure sectors currently have an opportunity to build a competitive advantage by developing a sustainability focus. Read more

Australia’s residential outlook is set for turbulent times over the next three years, particularly in the new housing market. The latest forecast data indicates our medium to high density housing sector will bear the brunt of the downturn. Read more

Cinetique truly understands sustainability

Cinetique worked with Kingfield Galvanizing at a time when we knew we had done something innovative, industry leading and simply pretty special, but didn’t have a clear understanding of what that meant for our various stakeholders and how best to leverage our investment in the future. Cinetique worked closely with our team to understand the market, the segments within the market and the growth opportunities. Cinetique truly understands sustainability and the benefits of a circular economy across all sectors. Kingfield Galvanizing has benefitted greatly from that insight and will continue to do so in the future.
Steve Laussen
CEO Kingfield Galvanizing


Business & Brand strategy consultancy. Specialising in the construction, interiors and infrastructure sectors.

Visit Us

Level 1, 486 Lower Heidelberg Road, Heidelberg VIC 3084

Contact

e: connect@cinetique.com.au
p: 03 9437 2504
m: PO Box 34, Heidelberg VIC 3084

 

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